According to the Wall Street Journal, Hill’s will introduce a new line of pet food in March. This new line of food will be called Hill’s Ideal Balance, and it will contain natural, healthy ingredients.
Hill’s Science Diet has had declining sales, because people are moving away from “lab-engineered” food and moving toward natural foods for their pets. People want to feed their dogs and cats food that contains the same ingredients as they eat.
Please make sure to check our site for our review of Hill’s Ideal Balance once the new formula is on the market. If you are interested in reading our Hill’s Science Diet reviews, here is the article for the dog food, and here is the article for the cat food.